Faith branding
Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.[1] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.[2]
References
Sources
- Ministry Today: The Art of Branding
Further reading
- Cooke, Phil (26 October 2010). Branding Faith: Why Some Churches and Non Profits Impact Culture and Others Don 't (Large Print 16pt). ReadHowYouWant.com. ISBN 978-1-4596-0650-0.
- Hanlon, Patrick (24 January 2006). Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future. Simon and Schuster. ISBN 978-0-7432-7797-6.
- Twitchell, James B. (18 September 2007). Shopping for God: How Christianity Went from In Your Heart to In Your Face. Simon and Schuster. ISBN 978-1-4165-4572-9.